Wella Professionals Trend Vision 2012

We love the start of a New Year and the clean slates that come with it. It’s out with the old and in with the new as we ring in 2012… well for the Wella Professionals Trend Vision Award looks anyway. Yes those clever folk at Wella have been at it again, forecasting the fashion directions for the year ahead, displaying them in four themes: Blaze, Grace, Roxy and Celeste.

The 2012 portfolio represents four archetypal female personalities who are bold and command attention, so let’s bring out the ladies. 

Blaze

Blaze: The Femme Fatale
A woman of fiery passion, Blaze is a modern yet unpredictable take on South-American exoticism. Combining the confidence of Mexican painter Frida Kahlo and the liquid sensuality of 1920’s Latin actor Rudolpho Valentino she brings strong focus to bold and dramatic colours, maintaining crescendos of pinks glimmering on her eyes, lips and cheeks. This woman of fiery passion with near masculine pride sports hair that is glossed, boldly short and sharp cut contrasting flamboyant fuchsia accents against sober blacks to combine femininity with androgyny. This young and beautiful woman is tough and full of character. 

Grace: The Modern Muse
Paying homage to nature, Grace celebrates and rediscovers handcrafted quality, natural materials and the value of authenticity. Inspired by the radiance and purity of nature, she shines with the golden glow of the desert sun, exuding an effortless yet sophisticated presence wherever she goes. Flaunting a neutral colour palette comprised of beige and taupe her hair is simple yet luxurious complementing her golden skin tone and semi-matte neutral lip. 

Celeste

Celeste: The Visionary
Moving toward the edge of innovation and into outer space, Celeste is inspired by an otherworldly beauty. Mysterious with an edge of comic daring this future focused heroine maintains a pioneering style that dares to define a new vision of femininity. Her style is shiny, sleek and elegant the perfect compliment to her alabaster skin. Her hair is infused with pale lilac and rose blondes finished with grey tips and fused with a touch of gold. She mixes NASA Couture with rose gold designed from new matter, constructed within a 4D world. 

Roxy

Roxy: The scene-stealer
This born extrovert makes each and every move a statement, maintaining strong style focus on times gone by, lapping up the old 70s glamour of studio 54. Mixing experimental creativity with VIP society, she is purposeful, orchestrated and completely self-aware. Complementing her sleek and chic style her hair boasts extreme width and texture with shades or blackened purple, violets, brunettes and rich mahogany. Her playfully sophisticated look is finished with bold makeup, impeccable brows and lashes and attention commanding accessories. 

So there you have it. Let the games begin…

Entries for the 2012 Wella Trend Vision Awards open 1 February and close on 25 May. 

The Categories are:

-       Color Category: The international ‘color’ category is open to hairdressers of all ages and recognises exceptional colour work.

-       Young Talent Category: This international category is open to hairdressers under 30 of age and honours the best-in-class interpretation of a 2012 trend that delivers an overall look.

-       Apprentice Award: Is open to all full-time apprentices currently studying or working in a salon and celebrates the new generation of hairdressers, one winner per state.

-       The People’s Choice Award: Is chosen nationally through online voting by members of the national and public hairdressing profession with the winner being announced at the National Final.

Prizes: 

-       Gold Color and Young Talent category winners: Once-in-a-lifetime opportunity to represent Australia at the International Trend Vision Award and an exclusive preview of the Wella Trend Vision 2013 trends. In addition, they will receive a Wella education package for one year and a fully funded editorial photo shoot for culture Magazine. Gold winners will also receive a marketing and PR package, including window signage and advertising in local press. Furthermore, the Gold Color Award winner, if coming from a Wella colour salon will be granted membership into the exclusive Wella Colour Club for one year.

-       Gold, Silver and Bronze winners: Receive marketing and PR package, trophy, diploma and a one-year subscription to culture Magazine.

-       All State Finalists: Receive a diploma and a one-year subscription to culture Magazine.

-       To encourage the success of future hairdressing stars, Wella Education packages will be awarded to Apprentice Award winners, in addition to a one-year subscription to culture Magazine.

-       The People’s Choice Award winner: Receive a one-year subscription to culture Magazine.

-       All National winners: To be included in a coffee table book featuring creations from National winners.

State finalists in the Young Talent, Color and Apprentice categories are announced via a special cultureBYTE on 22 June 2012. All finalists and winners will be notified by phone. The National Final will take place in Sydney on 10 September where the People’s Choice Award winner will also be announced. Date and location of International Finals TBC.